Google Analytics Success Workshop
Translating Analytics to Achieve Your Business Goals

Google Analytics is now free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is only the first step in the process of making this powerful tool work for your organization. Regardless of familiarity with their website goals, users are faced with the same questions:

• How do I know what Analytics reports and features to use?
• How can I measure success for my site?
• What metrics are most important, and what do they really mean?
• Do I know the latest techniques for leveraging these metrics to increase my sites traffic and sales?
• How do I get the most out of my limited management time while still getting the most out of my account?

Our course is a one-day workshop that provides a foundation of proven principles that will help you succeed in using Google Analytics to improve your site's performance, regardless of whether you're a beginner just setting up your account, or a web analyst with years of experience.

Who Will Benefit From This Course?
Anyone who is currently using Google Analytics or setting up an account.

What Are the Benefits of the Google Analytics Success Workshop?
You will walk away knowing how to:

• Translate Analytics metrics and reports for real success on your site
• Find out who your best customers are
• Narrow in on which of your marketing channels are not working
• Maximize leads or sales through focus on landing pages
• Track your goals the RIGHT way
• Efficiently manage an account.

Best of all, although this class will focus on Google Analytics, the skills you learn can be applied to all web analytics tools.

In addition, you will gain hands-on experience using these proven methods to analyze your own Analytics account, receive training materials, and get the opportunity to network with other businesses and site owners interested in maximizing the potential of web analytics.

Installing Analytics code on your web pages is the easy part. How do you translate your business goals to Analytics, to focus on the metrics and reports that will help you achieve them?

By the end of this class, you will know:

• The key Analytics metrics and when to use them
• An overview of Analytics account structure
• How to set up goal tracking for your business
• How to maintain your Analytics account for continuing success

Prerequisites: Attendees must have set up a Google Analytics account and a laptop computer with wireless internet capability.

Cost: $675 per person

 Pure Visibility Teachers and Coaches

Jessica Hullman, Analytics Muse
B.A. Comparative Studies magna cum laude, Ohio State University, M.F.A. Writing and Poetics Naropa University, and M.S.I. Information Analysis and Retrieval, University of Michigan
"Divergent" is perhaps the most appropriate term to describe Jessica's skillset, but in the best possible way! While analytics have always been her strength, she was formerly a writer of both creative and critical work, with considerable teaching experience. Her love of quantitative analysis called her to learn to program, which culminated in a degree focused on data mining and visualization. Former employers include the University of Michigan, where she worked as an SEO consultant and analyst, in addition to teaching writing and literature courses.

Daniel O'Neil, Alchemist & Analyst
B.A., cum laude, Cognitive Science, Vassar; and M.S.,
Psychology, University of Michigan
Daniel prides himself as an alchemist who discovers the hidden gold in any business environment. Since starting at Pure Visibility in 2006 he has helped over twenty companies make high-impact changes that improved their bottom line. He learned the value of metrics, testing, and user profiles as an analyst in the publishing, financial services, and pharmaceutical industries, and then decided to apply them to broader needs across markets. Daniel’s approach centers on the personal and market-based factors that bring people to visit a site, consider its content, and use it to satisfy a need. His primary goal is to increase conversion rates by identifying user profiles that a company values, then reach those profiles through search engine marketing, site optimization, and marketing copy.